Fast Company’s got a nice piece by Jonathan Lister on a LinkedIn study that supports the idea that advertisers can more effectively connect with their audiences by marketing, at least in part, to their emotions.
Lister reports that the LinkedIn “Mind Set Divide” study found that “people are driven by a deep well of emotion when using professional networks. Maybe it’s less obvious than what you might see on personal networks, but it’s no less powerful.”
Here’s a link to the article http://goo.gl/6HTSj .
And just because I couldn’t resist, here’s a link to my LinkedIn profile th.linkedin.com/in/mikehensgen .