Emotion Rears Its Pretty Head, Even on LinkedIn

Fast Company’s got a nice piece by Jonathan Lister on a LinkedIn study that supports the idea that advertisers can more effectively connect with their audiences by marketing, at least in part, to their emotions.

Lister reports that the LinkedIn “Mind Set Divide” study found that “people are driven by a deep well of emotion when using professional networks. Maybe it’s less obvious than what you might see on personal networks, but it’s no less powerful.”

Here’s a link to the article http://goo.gl/6HTSj .

And just because I couldn’t resist, here’s a link to my LinkedIn profile th.linkedin.com/in/mikehensgen .

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s