Is Apple’s iPhone brand losing its freshness?


Wow! Apple iPhone 5S & 5C a real disappointing, but expected, update …itsy bitsy camera and fingerprint ID…and COLORS for the C skin. Whooopee!

US largest retailer (WalMart) already discounting and stock price dropping. They are hurting their brand! Need an “Apple worthy” big hit e.g. television, wristwatch, to restore the brand versus Samsung, especially in Asia.

No need to panic (yet!) in Cupertino, but better get the guys in the innovations team to start REALLY innovating!

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