Is there a problem developing in “Apple Brand-Land”?

 

bizinsiderIS THE VAUNTED APPLE BRAND LOSING SOME OF ITS MOXIE?

Apple’s latest quarterly results were good, but disappointed investors. And the company’s forward guidance suggested some weakened “profit” performance down the road.  Sure, the latest iPhone 5 sold 51 million units, BUT… the Street was expecting 55 ! This shortfall, coupled with the admitted softening profit picture, means even the vaunted “Apple” brand power might not be enough in the face of the seemingly unending blitzkrieg of mobile devices running on the Android O/S.

I wrote about the iPhone 5’s launch and some early suggestions of its results here on October 17, along with some potential “problems” that seemed to be hovering over it. Well, maybe those problems are real and/or maybe there’s something even more serious at play. We’ll have to stay tuned.

 

 

 

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