Emotional Branding at Work for Zillow

Zillowlogo_color_notagZillow, the online real estate company, has a new television commercial that weaves just the right amount of emotion into their brand offering. Mom, dad and son checking out the candidate houses, until they come across one with beautiful trees in the backyard and … A TREE HOUSE !

Embedded in the spot are the rational selling points and attributes from a mobile app to what is apparently a wide selection, but the closer is the “perfect house’s” EMOTIONAL connection with a 10 year old boy.

Bingo, bango! Let’s make an offer.

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