Another venerable gasoline brand bites the dust…but its toy trucks keep rolling.

A few days ago, a friend called the news below to my attention. Kinda made my eyes water, as I thought about the old “Seven Sisters” and the many gasoline brands (Gulf, Marathon, Texaco, Conoco Phillips, etc.) they used to market (not including Hess, as it wasn’t one of world’s seven largest oil companies).

hessstationHess Corporation announced it was divesting itself of its retail gasoline stores. The move will affect 1,350 gas stations—many owned by Hess itself—that operate in 18 states on the Eastern Seaboard. The gas stations serve as many as 1.3 million customers a day.”

Hess was never a large NATIONAL gasoline retailer in the United States, but in the 50’s it probably had nearly 5,000 stations in New England and Eastern Seaboard states. This at a time, when the nation’s largest nationwide retailer, Texaco, had 15,000 stations in what were then 48 states. Although marketing in a smaller geography, Hess as a regional marketer, had a sizable brand franchise, especially when one considers the population then was skewed in many ways to the North East and Middle Atlantic.

Well, anyway…that was then…this is now and Hess stations will be no more. OK, so you won’t be able to buy “Hess” gasoline anymore, but you can still get the brand’s toy trucks for the holidays.

1997-hess_truck

 

 

 

The “little toy trucks” for Hess and other gasoline retailers live on as collectibles and brand mementos. Texaco may have originated this particular marketing tactic sometime in the 50’s or earlier, but many of the gasoline players adopted it. I never bought one; maybe I was just not into “toy” vehicles, preferring instead to burn ants with my magnifying glass, or later throw firecrackers at the minnows we attracted to our chumming with crackers at Winter’s Pond.

OK, so I was a strange lad, but if you want a Hess toy truck, aside from the obvious eBay or Amazon, there’s actually a Hess Toy Store where you can shop online www.hesstoystore.com/ .

Not sure they sell magnifying glasses, though.

 

 

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